Keller Williams Frisco

Frisco Texas Real Estate Blog

Christie Cannon


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We are BEYOND thankful for all of our clients! We would not be here where we are without you.

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Relationships have formed the foundation for successful businesses for centuries, but how those relationships can benefit a business has evolved over time. Today, client relationships that result in referrals can fuel your growth and success both online and off.

Christie Cannon, a Keller Williams Luxury Homes International agent who specializes in Frisco and its surrounding communities north of Dallas, has put those referrals to work for her in a Texas-sized way.

Christie Cannon Keller Williams OutFront

“More than half of our business comes from referrals,” Cannon says. Through sourcing her business, Cannon finds that many new clients heard about her from a previous client.

Cannon’s results speak for themselves. Her team closed $112 million in sales in 2016, a 28 percent increase from the previous year. The results are particularly remarkable given the unexpected challenge they were presented.  

Cannon’s husband and team member, Kevin Cannon, was diagnosed with stage two breast cancer. He began aggressive chemotherapy, followed by a double mastectomy and 30 radiation treatments.  

“It was heartbreaking for us. We were unsure where the situation would take us,” says Christie. “Thankfully, Kevin is now fully recovered and back to working full time. The challenge really brought to light how strong our team is. Everyone rallied together to create the best year yet.” 

Upward momentum continues for Cannon and her team.  They currently have 65 active listings and 50 pending transactions, not to mention plans for a 20 percent increase in production this year. This projected growth undoubtedly will be aided by her strong referral program.


Cannon builds a strong referral program

“Reaching out to current, past and future clients is so important because they all have a referral to give,” she says. “The most important part of building a referral-based business is building strong business relationships with your clients along the way.”

In order to build those relationships, Cannon and her team have created a solid referral protocol for each and every one of her customers and clients. “Every person in our database is on an action plan of some kind. Each action plan is set up to cater to the specific needs of each contact. The activities in our action plans will vary, but they all include offering something of value to each person. Our contacts are the heart of our company, and we treat them as such.”

When the team receives a referral, the client is sent a handwritten thank-you card as well as a small gift. That strategy has paid dividends dating back to Cannon’s very first client in 2003.

“Ironically enough, one of my very first transactions was a small $48,000 home, and to this date, that client has completed five other transactions with me and is still referring business to me,” she says. “I started getting my systems in place early on, and the systems are what helped me get organized and get in touch to grow and foster relationships with my clients. They have helped us maintain a consistent year-over-year growth pattern and get to where we are now.”

The value of referrals

Now that Cannon and her team are part of KW Luxury International, she has discovered that those referrals are even more valuable to her success.

“Luxury home buyers and sellers are very seasoned,” Cannon says. “They rely heavily upon advice from people they trust. Keeping your name in front of the luxury market is important in maintaining a strong referral base.”

While clients are the first ones that referral strategies are typically aimed at, Cannon also works hard to earn referrals from her local real estate colleagues and peers. To that end, she is committed to participating in networking events with other agents in and around her area. The best method she has found for earning those referrals is an unyielding dedication to professionalism.

“We have had agents – even within our own area – refer business to us,” she says. “It is such an honor to get a referral from another colleague. It’s important to maintain a professional relationship with not only your clients but also with your colleagues, as you may work with them multiple times over.”

Keep clients first

For agents who are working to assemble a solid referral strategy, Cannon suggests keeping the client as your central focus.

“A big mistake I see in a lot of agents is making this business all about them,” she says. “While we want to brand ourselves and relate to our clients, it’s not about you. This business is about catering to the needs of our clients and offering them a service and skill they can’t get anywhere else.”

Lead generate, lead generate, lead generate

In order to increase the amount of referrals you receive, Cannon suggests going back to the basics. “The models and systems are there, so don’t skimp on your lead generation,” she says. “As part of your lead generation, you should be reaching out to your sphere and past clients every day. Put everyone you know into your CRM and get them set up on some type of action plan. Reach out to your contacts on a regular basis by sending handwritten notes, making phone calls and sending items of value to them. This is all part of an action plan.”

Cannon stresses that an action plan only works if you keep your clients’ needs in mind.

“If you’re sending something of value to your contacts, they have a reason to continue to receive information from you,” she says.

At the end of the day, Cannon credits the Keller Williams models and systems for her team’s impressive growth.

“It took me trying to invent my own models and systems several times over and failing before I realized how much Keller Williams has to offer,” she says. “We will continue to improve and streamline our systems as we grow and plan on attending Family Reunion and Mega Camp each year. The best is yet to come!”

Cannon’s story illustrates how past clients are one of the most reliable sources for leads, but it takes consistent follow-up with your database to ensure that you remain top-of-mind.

The Christie Cannon Team was Named to the 2017 REAL Trends America’s Best Real Estate Agents List

The Christie Cannon Team was named one of America’s most productive sales teams as a part of  REAL Trends America’s Best Real Estate Agents, the newly issued ranking report produced by REAL Trends and sponsored by Zillow Group

REAL Trends America’s Best Real Estate Agents ranks over 12,600 residential real estate professionals solely based on their excellence in real estate sales during calendar year 2016. All production numbers are independently verified by a third-party in order to ensure accuracy and report integrity. “This group of highly successful real estate sales agents represents less than 1 percent of all real estate practitioners in the United States,” says Steve Murray, publisher of REAL Trends America’s Best Real Estate Agents and president of REAL Trends.

To qualify for inclusion, an individual agent must have closed at least 50 transaction sides or $20 million in sales volume in 2016. For real estate agent teams, the minimum is 75 transaction sides or $30 million in closed sales volume. The individuals ranked in America’s Best Real Estate Agents had an average of 73 transaction sides and an average sales volume of almost $37 million. Teams ranked in America’s Best Real Estate Agents had an average of 144 sides and an average sales volume of almost $61 million. This ensures that only the best of the best are included on the prestigious list.

The average residential real estate agent in the United States closed 8.6 transaction in 2016 and had less than $1.3 million in sales,” said Murray. “To say that Christie Cannon is an exceptional sales professional is an understatement. To attain this level of sales is truly outstanding.”

“We are also pleased that two of the nation’s most prominent online real estate websites, Trulia® and Zillow®, have partnered with REAL Trends to bring a superior level of customer exposure of these sales agents’ performance,” Murray added.

Information on those receiving this recognition can be found online at


Water Views I can Spend the Summer Watching!

by Christie Cannon

escape on - Coming Soon - for Sale w/Boat Dock

DFW Real Estate Q1 Recap

by Christie Cannon


  • Sales of existing single-family homes in Dallas–Fort Worth, TX, during Q1 were on pace to equal or surpass 2016's figures, according to the Dallas Business Journal, making it another record year.
  • Prices for those properties are also expected to keep climbing as supply there continues to contract. The market has a 2.2-month inventory of single-family homes, compared to the 6-month stock needed for equilibrium.
  • For the first time, the median home price in that market ($236,500 in Q1), was higher than the national median ($232,100 for the quarter) and represented one of the country's largest home-price increases for the period, The Dallas Morning News reported.


One of the nation's fastest-growing cities, Dallas is a hotbed for new construction as companies relocate to the area motivated in part by its historically lower costs of doing business and, for employees, cost of living.

A host of projects catering to this uptick in demand are in the works. Earlier this month, Houston-based developer Hines announced plans for a 135-acre "live-work-play" mixed-use complex that will bring 3.5 million square feet of office, residential and retail space to one Dallas suburb. 

In April, developers broke ground on the 262-acre, $1 billion Bayside mixed-use project in Rowlett, TX, that will see an 8-acre lagoon and a 1,000 boat-marina added along Lake Ray Hubbard. The complex will also include 1.5 million square feet of commercial space, a 500-room resort and more than 2,500 condos, apartments, townhomes and single-family residences.

Along Frisco, TX's "$5 billion mile" is the $1.5 billion Frisco Station mixed-use development currently under construction. The 242-acre project will eventually feature 2,400 residential units, a 40-acre medical center, 650 hotel rooms and 300,000 square feet of dining, retail and entertainment space.

The rapid development in Dallas–Fort Worth has analysts worried the area could lose its status as a historically affordable market. As demand picks up and inventory lags, big builders are digging in. Taylor Morrison, for example, has said it intends to grow its presence there, announcing plans in October 2016 for two master-planned communities in the city's northern suburbs. 

Texas' housing boom drove the state to a 38% share of the MPC market in 2016 — the most of any state, and a 28-percentage-point increase in its share of all U.S. MPCs since the 1990s.

Recommended Reading:



Hail Storm while Buying a Home - What to do?

by Christie Cannon

What should you as a Buyer under contract be aware of after the hail storm here in North Texas?

Christie Cannon | REALTOR
Keller Williams Frisco | The Christie Cannon Team

4783 Preston Road #300, Frisco, TX 75034

The award winning Real Estate Agents of The Christie Cannon Team with Keller Williams Frisco are here to serve your real estate needs.

Hi, I am Christie Cannon of the Christie Cannon Team at Keller Williams Realty.
I hope that this morning finds you safe & sound after the storms that hit North Texas yesterday evening! Given the chaotic weather events, damaging winds, & potential for large hail over the last 24 hours, I want to speak to about the next steps in the process. 
As a Buyer under-contract & moving towards closing, you may have questions about what effect last night’s storm may have on your closing process & your due diligence prior to purchase. I wanted to take a few minutes to let you know some actionable items & some concerns that you should be aware of as you prepare for your new home.
While a seller has a duty to disclose known defects, it is recommended that you don’t rely on this duty as your primary means of diligence. As such, we at the Christie Cannon Team recommend that you immediately have a conversation with your insurance company and look to have the roof on the home you are purchasing inspected by a reputable roofer, as a minimum level of due diligence.
The goal is to ensure that the roof you are purchasing is functioning properly & is insurable by your insurance carrier. In most cases, your insurance carrier will not be inspecting the roof until well after your purchase! That would not be the time to find deficiencies!
It is also possible, should you be financing the property, that your lender may require a “reassessment” from the appraiser. While this may be a necessary step for the mortgage process, an appraiser is not likely qualified to ensure the roof is properly insurable & functioning. 
While both steps have the potential to delay your closing; the steps are critical to ensuring that you are properly prepared for your purchase. Issues of insurability & weather claims are much more easily resolved & handled prior to closing. We always recommend that buyer not close until you are confident in your purchase.
Should you have questions or need assistance, please do not hesitate to reach out to us here at the Christie Cannon Team.

Hail Storms & High Winds while Selling - Oh No!

by Christie Cannon

As a Seller here in North TX, the hail last night can certainly create some large concerns. In this video, I discuss some key things to keep in mind!

Christie Cannon | REALTOR
Keller Williams Frisco | The Christie Cannon Team

4783 Preston Road #300, Frisco, TX 75034

The award winning Real Estate Agents of The Christie Cannon Team with Keller Williams Frisco are here to serve your real estate needs.

I hope that this morning finds you safe & sound after the crazy storms that hit North Texas yesterday evening! We have had some rough weather, high winds, & for many of us saw large hail in the last 24 hours.
One of the most common questions I get asked, is how does this affect my disclosure as a seller or even my closing process. I wanted to take a few minutes to discuss our recommendations at The Christie Cannon Team. 
In Texas, sellers have a duty to disclose known defects of a property. Even in the instances where a seller has already provided a written seller’s disclosure to a buyer, it is required that a seller disclose any new information that makes an earlier presentation misleading or untrue. In simple terms, a seller should present any new information to the buyer, and we recommend doing so in writing. Updating your Seller’s Disclosure or providing a written report is a great way to do so.
For a seller under contract, there are several key things to understand after a large weather event.
It is very likely that a buyer’s lender will require the roof/home be “reassessed” by the appraiser to assess the extent of any potential damage. Please be aware, this is may be a requirement for the buyer to get their financing.
Buyers typically will, and should, conduct a final walk-thru to ensure the home is in the condition they contracted & find acceptable. It is very likely, that a buyer after such a weather event, will want to be certain the roof is functioning properly and insurable. As such they will likely seek a roofer to examine the roof & should the roof not be in the original contracted state &/or fail to meet the lender’s underwriter’s criteria for an insurable roof; the buyer will likely seek you repair or file an insurance claim. 
As a seller, this affords you a few options. You can disclose any damage which occurred and wait for a buyer to act – through request or reports from their own roofer or you can take more proactive approach, & have your own insurance adjuster &/or a reputable roofer inspect your property. Taking this approach, you can typically feel confident in the efficacy of the findings & be better prepared for any action required of the results. But do be aware, any findings – especially those that are deficient – must be disclosed to the buyer.
These actions do have the potential to delay closing; however, the inconvenience of a closing delay is much less that have a later issue arise due to undisclosed damage or potential insurability issues after closing. 
Should you have any specific questions about your sale, disclosure, or the next steps – please call or email & we are happy to assist.

Real Estate Market Update!

by Christie Cannon

Looking at buying or selling?  Please let the award winning Christie Cannnon Team of Keller Williams Frisco share with your the experience & service that made them #1 with Keller Williams Realty in the North TX - New Mexico Region.

Please feel free to call with any questions!

Thank you,

Please call or email with any questions!

Christie Cannon
The Christie Cannon Team
Keller Williams Frisco TX
469-951-9588 - Direct

4783 Preston Road #300, Frisco, TX 75034

#1 Keller Williams Agent in the North TX - New Mexico Region in 2016
Voted as one of the BEST Realtors in D Magazine for 2010 – 2016
Voted as a Five Star Professional 2012 -2017 in Texas Monthly Magazine
Named among Best Real Estate Agents in American by Real Trends Magazine
Named as one of the Top 250 Real Estate Teams in America as seen in The Wall Street Journal
Certified Luxury Home Marketing Specialist & Member KW Luxury Homes Division
Global Property Specialist
#1 Keller Williams Frisco Agent 2011-2016
#1 Keller Williams Luxury Agent in North TX

Getting to Know a Neighborhood

by Christie Cannon

How do I get really know a neighborhood when searching for a house?


There are many factors to consider when selecting a neighborhood that is right for you. Think about the location in terms of commute time to work, distance from leisure-time activities, and proximity to shopping, schools or any other places you frequent. You may think of others factors that are important to you. Please take some time to write them down and share them with us.  We are delighted to point in the direction of resource to help ensure that you are as well informed as possible before you consider your home purchase.

Scout out the Neighborhood!

  • It is important that you scout the neighborhood in person – everyone’s taste is unique.  Make sure the community matches your needs and lifestyle.
  • Talk to people who live there.  Ask us if we may have past clients in the area, often they are happy to share their knowledge and experience.
  • Drive through the entire area at different times of the day, during the week, and on weekends.
  • Look carefully at how well other homes in the area are being maintained—are they painted; are the yards well cared for; are parked cars in good condition?
  • Consider attending any upcoming community or HOA event!

Neighborhood Factors to Consider

  • Look for things such as access to major thoroughfares, highways, and shopping.
  • Consider recreating your work drive during similar commute times.
  • Listen for noise created by commerce, roads, railways, public areas, schools, etc.
  • Travel through the community on weekends and after school hours.
  • Check with local civic, police, fire, and school officials to find information about the area.  Police Public  Information Officers can be a great resource.
  • Research environmental topics such as soil and water quality, as well as floodplain implications.
  • Study traffic patterns around the area at different times of the day and measure drive time from the area to work.
  • Is the neighborhood near parks, places of religious worship, recreation centers, shopping, theaters, restaurants, public transportation, schools, etc.?  Consider where you spend your time, outside of your home.
  • Does the neighborhood have a Homeowner’s Association?  If so, how much is it and what does that add to my monthly payment.  
As always, please do not hesitate to let us know how we can assist!


Oh No - Multiple Offers | What is a Buyer to do?

by Christie Cannon

What must a Buyer Know in Multiple Offer Situations? 

If you walk in a home and instantly fall in love with it, the odds are pretty high you aren’t the only one. (Click HERE for Why!) Welcome to multiple offers. The best thing you can do is make an offer as soon as you are comfortable and make it good.

Buyers often pass over making an offer for the simply the fear of being in multiple offers. Don’t let your fear get in the way!  Don’t assume that you may not have a chance; get your offer in. There is always a chance that your offer may just be what the sellers are looking for.  Likewise, very often we see buyers & agents get overly discouraged in a competitive market and fail to submit their offer based on a false assumption of multiple offers. 

Should a property receive multiple offers, the seller will likely request a highest and best with a deadline for submission.  However, a seller is not required to do so!  It is not uncommon for a seller’s needs to be met by one particular offer (a stand out offer) and they don’t request highest & best - they simply try and work with the offer the best suits their needs.  Remember, there is more to the offer than price alone.  If you can offer the seller flexibility with the closing date, or perhaps allowing the seller to stay in the home for a few days after closing, you may just win the day.

First discuss your strategy with your agent, and understand your options.  Be frank in your desire for a particular house; this way, your strategy can support your needs.  Second ask yourself what this home is worth to you and what you are willing to lose it over.  Simply put, there is a price that keeps the house attractive, and a price where "losing" the offer is acceptable.  Lastly, ask your lender about your options to make sure the home & strategy remain affordable in your set budget.

Something to remember, in Texas, a seller is not required to disclose if they have more than one offer!  And there are times when a seller may feel requesting a "highest & best" offer is not in their best interest.  That is why you may want to put out your best offer forward, if it is a home you truly want.  When you put your best offer forward, you know that should the seller select another offer, it was at terms or a price greater that you were willing to pay. 

If you end up in a multiple offer scenario, we can help you create a strategy that you feel will put you in the best position to meet your goals.  The most important thing to remember, do not get discouraged!  The answer is always “No”, if you don’t make the offer!


Christie Cannon  REALTOR

The Christie Cannon Team

Keller Williams Realty Frisco 

469.951.9588: Mobile

972.215.7747: Office


Voted as one of the BEST Realtors in D Magazine for 2010-2016

Voted as a Five Star Professional 2012-2016 Texas Monthly Magazine

Name among America's Best Real Estate Agents by Real Trends Magazine

Certified Luxury Home Marketing Specialist

#1 Keller Williams Agent 2011-2015

Top 100 Agents in the Nation / KW


4783 Preston Rd #300 Frisco TX 75034


Why Keller Williams Realty?

by Christie Cannon

Why am I affiliated with Keller Williams Realty? - Christie Cannon | Keller Williams Frisco

My affiliation with the fastest growing and largest Real Estate company in the world is no accident!  With my business partner and husband holding an independent Broker’s license, and given my long experience in real estate – the opportunity to be affiliated with any number of brokerages and companies is available.

I wanted to affiliate my real estate services, and The Christie Cannon Team, with a company whose values closely match my own, a company that offered exceptional tools for their agents to in-turn provide an exceptional home-buying and home-selling experience to each client, and a company that actually listened to suggestions from its agents.  That is why we choose to be affiliated with Keller Williams Realty.

Here is the belief system at Keller Williams Realty, simple, clear, effective, and powerful:

– WI4C2TS –

Win Win or no deal

Integrity to do the right thing

Customer always comes first

Commitment in all things

Communication seek first to understand

Creativity ideas before results

Teamwork together we achieve more

Trust starts with honesty

Success results through people

It is a belief system, mission, vision, and set of values that mimic our own.  We are proud to be part of this culture and commitment to excellence.  We are proud to be part of company that focuses not on only on service, but on selfless-ness. Keller Williams Realty is company that understands, and has been recognized, for understanding that the culture of a company is every bit as important as its economic model.

With a business belief system this well-defined, I am assured that my past and current customers always come first. It’s Keller Williams Realty’s & The Christie Cannon Team’s commitment to you.


Christie Cannon  REALTOR

The Christie Cannon Team

Keller Williams Realty Frisco 

469.951.9588: Mobile

972.215.7747: Office


Voted as one of the BEST Realtors in D Magazine for 2010-2016

Voted as a Five Star Professional 2012-2016 Texas Monthly Magazine

Name among America's Best Real Estate Agents by Real Trends Magazine

Certified Luxury Home Marketing Specialist

#1 Keller Williams Agent 2011-2015

Top 100 Agents in the Nation / KW

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Photo of Christie Cannon Real Estate
Christie Cannon
Keller Williams Realty
4783 Preston Road #300
Frisco TX 75034
Fax: 214-853-4774

Keller Williams Frisco - Christie Cannon -