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Christie Cannon wins the 2018 Five Star Real Estate Agent Award!

by Christie Cannon

Christie Cannon Wins the 2018 Five Star Real Estate Agent Award! 

Five Star Real Estate Agents represent those who are outstanding in their field. Winning agents are selected as a result of a rigorous and objective research process. For any market, each year’s field of winners represents no more than 7% of agents within the market. For more information please go to www.fivestarprofessional.com

 

 

Christie Cannon | REALTOR
The Christie Cannon Team
Keller Williams Realty Frisco
972-215-7747
www.ChristieCannon.com
www.CannonTeamHomes.com

Luxury Home Buying in Frisco & North Texas

by Christie Cannon

Looking to Make a Move Up to a Luxury Home? Now maybe the Time!

Moving-Up to a Luxury Home? Now’s the Time! | MyKCM

If your house no longer fits your needs and you are planning on buying a luxury home, now is a great time to do so! We recently shared data from Trulia’s Market Mismatch Study which showed that in today’s premium home market, buyers are in control.

The inventory of homes for sale in the luxury market far exceeds those searching to purchase these properties in many areas of the country. This means that homes are often staying on the market longer which can eventually lead to a price change.

Those who have a starter or trade-up home to sell will find buyers competing, and often entering bidding wars, to be able to call your house their new home.

The sale of your starter or trade-up house will aid in coming up with a larger down payment for your new luxury home. Even a 5% down payment on a million-dollar home is $50,000.

But not all who are buying luxury properties have a home to sell first.

In a Washington Post article, Daryl Judy, an associate broker with Washington Fine Properties, gave some insight into what many millennials are choosing to do:

“Some high-earning millennials save money until they are in their early 30s to buy a place and just skip over that starter-home phase. They’ll stay in an apartment until they can afford to pay for the place they want.”

The best time to sell anything is when demand is high and supply is low. If you are currently in a starter or trade-up house that no longer fits your needs and you are looking to step into a luxury home, now’s the time to list your house for sale and make your dreams come true.

 

For more information, please contact us at 469-951-9588

 

Christie Cannon

The Christie Cannon Team

Keller Williams Frisco TX

469-951-9588

www.ChristieCannon.com

Inventory v/s Demand Creates Luxurious Opportunity for Buyers

by Christie Cannon

Shifting Inventory in North TX Creates Opportunity.

A Tale of Two Markets: A 6-Month Update | MyKCM

Six months ago, we reported that the mismatch between the type of inventory of homes for sale and the demand of buyers in the US was causing the formation of two markets.

In the starter and trade-up home categories, there were significantly more buyers than there were homes for sale, causing a seller’s market. In the premium, or luxury, home categories, the opposite was true as there was a surplus of these homes compared to the buyers that were out searching for their dream homes, which created a buyer’s market.

According to the National Association of Realtors latest Existing Home Sales Report, the inventory of existing homes for sale in today’s market is at a 4.2-month supply. Inventory is now 6.5% lower than this time last year, marking the 27th consecutive month of year-over-year decreases.

Looking at the latest report from Trulia, we can see that not much has changed, and in fact, recent natural disasters across the country have made inventory conditions even more dire.

Trulia’s market mismatch score measures the search interest of buyers against the category of homes that are available on the market. For example: “if 60% of buyers are searching for starter homes but only 40% of listings are starter homes, [the] market mismatch score for starter homes would be 20.”

The results of their latest analysis are detailed in the chart below.

A Tale of Two Markets: A 6-Month Update | MyKCM

Nationally, buyers are searching for starter and trade-up homes and are coming up short with the listings available, which is leading to a highly competitive seller’s market in these categories.

Premium homebuyers, on the other hand, have the best chance of less competition and more inventory of listings in their price range with a 14.7-point surplus, which is creating more of a buyer’s market.

Real estate is local. If you are thinking about buying OR selling this fall, contact us to discuss the exact market conditions in your specific area.

 

Christie Cannon

The Christie Cannon Team

Keller Williams Frisco TX

469-951-9588

www.ChristieCannon.com

Christie Cannon Interviewed by Keller Williams

by Christie Cannon

Relationships have formed the foundation for successful businesses for centuries, but how those relationships can benefit a business has evolved over time. Today, client relationships that result in referrals can fuel your growth and success both online and off.

Christie Cannon, a Keller Williams Luxury Homes International agent who specializes in Frisco and its surrounding communities north of Dallas, has put those referrals to work for her in a Texas-sized way.

Christie Cannon Keller Williams OutFront“More than half of our business comes from referrals,” Cannon says. Through sourcing her business, Cannon finds that many new clients heard about her from a previous client.

Cannon’s results speak for themselves. Her team’s current closed sales for 2014 top $60 million with 20 current listings and 31 contracts in closing, not to mention plans for a 20 percent increase in production in 2015. Those plans undoubtedly will be aided by her strong referral program.

“Reaching out to current, past and future clients is so important because they all have a referral to give,” she says. “The most important part of building a referral-based business is building strong business relationships with your clients along the way.”

In order to build those relationships, Cannon and her team have created a solid referral protocol for each and every one of her customers and clients. “Every person in our database is on an action plan of some kind. Each action plan is set up to cater to the specific needs of each contact. The activities in our action plans will vary, but they all include offering something of value to each person. Our contacts are the heart of our company, and we treat them as such.”

When the team receives a referral, the client is sent a handwritten thank-you card as well as a small gift. That strategy has paid dividends dating back to Cannon’s very first client in 2003.

“Ironically enough, one of my very first transactions was a small $48,000 home, and to this date, that client has completed five other transactions with me and is still referring business to me,” she says. “I started getting my systems in place early on, and the systems are what helped me get organized and get in touch to grow and foster relationships with my clients. They have helped us maintain a consistent year-over-year growth pattern and get to where we are now.”

Now that Cannon and her team are part of KW Luxury Homes International, she has discovered that those referrals are even more valuable to her success.

Luxury home buyers and sellers are very seasoned,” Cannon says. “They rely heavily upon referrals. Keeping your name in front of the luxury market is important in maintaining a strong referral base.

While clients are the first ones that referral strategies are typically aimed at, Cannon also works hard to earn referrals from her local real estate colleagues and peers. To that end, she is committed to participating in networking events with other agents in and around her area. The best method she has found for earning those referrals is an unyielding dedication to professionalism.

“We have had agents – even within our own area – refer business to us,” she says. “It is such an honor to get a referral from another colleague. It’s important to maintain a professional relationship with not only your clients but also with your colleagues, as you may work with them multiple times over.”

For agents who are working to assemble a solid referral strategy, Cannon suggests keeping the client as your central focus and going back to basics to increase your referrals.

“A big mistake I see in a lot of agents is making this business all about them,” she says. “While we want to brand ourselves and relate to our clients, it’s not about you. This business is about catering to the needs of our clients and offering them a service and skill they can’t get anywhere else.”

With the client as your central focus, Cannon suggests going back to basics in order to up your referrals.

“The models and systems are there, so don’t skimp on your lead generation,” she says. “As part of your lead generation, you should be reaching out to your sphere and past clients every day. Put everyone you know into your CRM and get them set up on some type of action plan. Reach out to your contacts on a regular basis by sending handwritten notes, making phone calls and sending items of value to them. This is all part of an action plan.”

Cannon stresses that an action plan only works if you keep your clients’ needs in mind.

“If you’re sending something of value to your contacts, they have a reason to continue to receive information from you,” she says.

‘‘At the end of the day, Cannon credits the Keller Williams models and systems for her team’s impressive growth.

“It took me trying to invent my own models and systems several times over and failing before I realized how much Keller Williams Realty has to offer,” she says. “When I come across a topic I need another perspective on, I love that I can scan through interviews on Agent Mountain and find several interviews on that topic to help me. I love attending Family Reunion and Mega Camp. Both have helped me grow and improve year over year.”

 

To Contact Christie Cannon of Keller Williams Frisco TX, please call Christie Cannon at 469-951-9588 or email her at christie@christiecannon.com

TV Real Estate Myths!

by Christie Cannon

So by now we have all seen the myriad of TV Real Estate Shows - you know the shows where lovely couples are generally seeking out starter homes at prices that would make our average North Texas' buyers pass-out.  As a long-time agent and someone who has been asked by producers to participate in such shows, I am often asked what is the Reality v/s the Realty? I came across the below blog post from a Real Estate Magazine that discusses that very question.  By now most of this may be fairly common knowledge, but I thought it may also be a little fun.

Reality TV Show Myths vs. Real Life:

Myth #1: Buyers look at 3 homes and make a decision to purchase one of them.

Truth: There may be buyers who fall in love and buy the first home they see, but more often than not the process of buying a home means touring more than three homes. (We often see buyers who understandably want to tour & examine dozens of homes before they are comfortable making such an expensive decision.)

Myth #2: The houses the buyers are touring are still for sale.

Truth: The reality is being staged for TV. Many of the homes being shown are already sold and are off the market.

Myth #3: The buyers haven’t made a purchase decision yet.

Truth: Since there is no way to show the entire buying process in a 30-minute show, TV producers often choose buyers who are further along in the process and have already chosen a home to buy.

Myth #4: If you list your home for sale, it will ALWAYS sell at the Open House.

Truth: Of course this would be great! Open Houses are important to guarantee the most exposure to buyers in your area, but are only a PIECE of the overall marketing of your home. Just realize that many homes are sold during regular showing appointments as well. (Open Houses are a great tool, but really are only 1 of many options.  Likewise, despite marketing, an Open House’s success is often very dependent on a home’s location, the communities’ traffic, & the proximity to New Home communities.)

Myth #5: Homeowners make a decision about selling their home after a 5-minute conversation.

Truth: Similar to the buyers portrayed on the shows, many of the sellers have already spent hours deliberating the decision to list their home and move on with their life/goals.

My take away - Like most things on TV, these shows are all about having some fun; so relax & enjoy.  As a watcher of renovation shows, I fully understand that kitchen remodels take longer than 3-days; adding granite + new tile doesn’t really raise the value $25k; & no matter how easy it looks on TV, I will never be able to make a cute coffee table out of a reclaimed shipping pallet  -– but I still enjoy watching them!

 

 


How Much Have Texas' Home Values Risen?

by Christie Cannon

The fast pace of North Dallas' Real Estate market often has people asking about where prices are headed v/s where prices have been.  

As we have previously reported, each quarter Freddie Mac releases their Home Price Index, tracking national & local statistics.  One of the most compelling illustrations of how high values have risen can be found in the above map, reflecting overall state values as a percentage of their increase over Pre-2008 Peak Values.  Texas' value, as a whole, ranks 3rd behind North Dakota & Colorado for their percent over Peak Values.

Christie Cannon  REALTOR

The Christie Cannon Team

Keller Williams Realty Frisco 

469.951.9588: Mobile

972.215.7747: Office

www.christiecannon.com

  

Voted as one of the BEST Realtors in D Magazine for 2010-2016

Voted as a Five Star Professional 2012-2016 Texas Monthly Magazine

Name among America's Best Real Estate Agents by Real Trends Magazine

Certified Luxury Home Marketing Specialist

#1 Keller Williams Agent 2011-2015

Top 100 Agents in the Nation / KW

 


Frisco, TX Real Estate Market - July's numbers in Review!

by Christie Cannon

 

 
July Numbers from MetroTex for Frisco's home stats are below!

The take-away
- Price up from last year about 2%. 
- # of homes sold down about 9%. 
- # of homes listed for sale down 

July 2016 
•318 – Homes sold, down 9.4 percent from July 2015.
•$383,500 – Median sales price for homes, 2.3 percent higher than July 2015.
•$424,829 – Average sales price for homes, a 5.3 percent increase.
•3.3 – Monthly housing inventory estimate.
•36 – Average number of days homes spent on the market in July 2016.
•853 – Active home listings on the market in July 2016.

Year-to-Date Market Snapshot
•1823 – Homes sold, 0.9 percent lower than the same time frame in 2015.
•$776,513,998 – Total dollar volume of sales in Frisco, a 4.4 percent increase over 2015.
•$387,500 – Median sales price for homes, a 5.9 percent increase.
•$425,954 – Average sales price for homes, a 5.3 percent increase.
•41 – Average number of days homes spent on the market.
•685 – Average monthly active home listings.

 

Have Questions about your community or your home?  Please give me a call!

Christie Cannon  REALTOR

The Christie Cannon Team

Keller Williams Realty Frisco 

469.951.9588: Mobile

972.215.7747: Office

www.christiecannon.com

  

Voted as one of the BEST Realtors in D Magazine for 2010-2016

Voted as a Five Star Professional 2012-2016 Texas Monthly Magazine

Name among America's Best Real Estate Agents by Real Trends Magazine

Certified Luxury Home Marketing Specialist

#1 Keller Williams Agent 2011-2015

Top 100 Agents in the Nation / KW

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Photo of Christie Cannon Real Estate
Christie Cannon
Keller Williams Realty
4783 Preston Road #300
Frisco TX 75034
972-215-7747
Fax: 214-853-4774
Keller Williams Frisco - The Christie Cannon Team - http://www.christiecannon.com

 

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